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The Château d’Astros: inspiration for Miu Miu

A Provençal setting, a cinematic perspective, a meeting of fashion, art and heritage.

Last February, Château d’Astros welcomed the team from Italian fashion house Miu Miu for the filming of its latest short film, La Grande Envie, directed by Catherine Martin and premiered at the 2025 Cannes Film Festival.
The film features a prestigious cast: Willem Dafoe, Daisy Ridley and Jasmin Savoy.
These strong artistic personalities are showcased in the château’s salons, under the Muses’ dome, and in the estate’s light-filled landscapes.

Astros was the obvious choice: the beauty of its exteriors, the elegance of its interiors, the richness of its architecture and the natural setting that surrounds it provided a backdrop that was cinematic, poetic and timeless.
This shoot confirms Astros’ growing role as a source of inspiration for artists, following in the footsteps of Yves Robert, who was captivated by the place in Marcel Pagnol’s Le Château de ma mère. Today, the magic continues to work its wonders.

Elegance inspired by nature

For several years now, Château d’Astros has positioned itself as a mecca for Provençal art de vivre, combining wine tourism, artistic creation and the promotion of its historical and natural heritage. This film shoot confirms the growing interest of major brands in authentic settings that can tell a story and resonate with the values of sincere and inspired luxury.

Beyond its organic vineyard and iconic wines, Astros is now a laboratory of inspiration, where artists, photographers, filmmakers and artisans of beauty come together.
This is a rare find in Provence, where the combination of a preserved setting, remarkable architecture and such a rich imagination remains exceptional.

A place to experience, to feel, to film

From the 13th-century Templar Commandery to the 19th-century Château terrace, via its pine-lined paths and sun-drenched vineyards, the estate embodies an elegant, sensory and poetic Provence. A Provence capable of seducing major brands and visitors in search of unique experiences alike.

A place apart, which inspires, moves and elevates.

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